cg-web-geo

Generative search runs on retrieval: a query is interpreted, fanned out, matched to candidates, reranked, synthesized and cited. A page that is not crawled and indexed never enters that pipeline, so Claude fixes access and indexing before it writes a single answer block.

AI systems have to resolve who or what a page is about. Claude builds an entity model — organization, brand, people, services, locations and how they relate — and checks that name, address, offer and founders say the same thing on the website and on external profiles.

Commodity content that a hundred sites could have written gives an answer engine no reason to pick this one. The skill pushes for original data, first-hand experience, local specifics, and concrete, self-contained claims with numbers, dates and sources.

AI answers are stochastic and differ by platform. Claude sets up a baseline, repeated query tests across Google, Bing and Copilot, ChatGPT Search and Perplexity, citation tracking and an experiment protocol — and never concludes from a single response that a change worked.

The skill names tactics that are sold as GEO but damage trust, and rules them out:

The skill's final operating principle. Each step depends on the one before it — only a page that was found, indexed and understood can be cited.